Bullying doesn't always end when the incident ends.

What happens in a hallway, a classroom, a schoolyard, a group chat or online can stay with a young person long after the moment passes. Bullying can affect confidence, relationships, school experience and well-being — and serious or repeated bullying is associated with greater mental-health risk. Early support matters, and so does understanding what is happening around the child.

What Canadian research tells us

These findings come from different Canadian surveys with different questions, age groups and methods. They describe the same broad concern, but they are not directly comparable with one another.

Note on comparison: the 65.5% figure comes from the Statistics Canada Canadian Health Survey on Children and Youth (2023 reference period), while the 32% figure comes from the 2022 Health Behaviour in School-aged Children cycle reported by the Public Health Agency of Canada. They use different measures and should not be read as a change from one number to the other.

One situation. Different children. Different needs.

  • The child being hurt

    How do we help them feel safe, heard and confident again?

  • The child causing harm

    What's driving the behaviour, and how can we help them make different choices?

  • The child watching it happen

    How can we give bystanders the confidence to respond differently?

Understanding behaviour doesn't mean excusing it. It gives us a chance to change it.

No villains. No labels. Better paths.

Harmful behaviour has real consequences. But a child's behaviour does not have to become who they are. MyBullyBuddy is designed to support the child who's been hurt while also creating opportunities for children causing harm to reflect, understand and make different choices.

5% of students reported both being bullied and bullying others — a reminder that children do not always fit permanently into “bully” or “victim” categories.

Public Health Agency of Canada, The health of young people in Canada: Focus on mental health · Published June 23, 2025 · Survey year: 2022 Health Behaviour in School-aged Children (HBSC) cycle

Source: Public Health Agency of Canada — The health of young people in Canada: Focus on mental health

More than one moment

Bullying can touch parts of a young person's life well beyond the incident itself.

  • Confidence

    How a young person sees themselves can shift after repeated harm.

  • Belonging

    Friendships and feeling part of a group can become harder.

  • School experience

    Some places at school can start to feel worth avoiding.

  • Mental health

    Worry, low mood and stress can build up over time.

  • Behaviour

    Children respond differently — withdrawing, lashing out, or going quiet.

  • The future

    What happens now can shape how a young person approaches what comes next.

Help today. Learn for tomorrow.

MyBullyBuddy isn't only about helping someone through today's bullying incident.

  1. Listen
  2. Understand
  3. Support
  4. Learn
  5. Prevent

Over time, we hope to learn from appropriately privacy-protected experiences — without exposing the children behind them — so families and schools can better understand patterns, strengthen support and inform prevention.

Privacy-protected aggregate trends drawn from MyBullyBuddy-reported experiences may eventually help participating schools see whether prevention and education initiatives appear to be moving participating-school indicators in the desired direction.

Important limits: this does not show cause and effect, and MyBullyBuddy-reported experiences do not represent all Canadian students. We make no claim that MyBullyBuddy has been clinically demonstrated to change long-term outcomes.

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Sources & evidence